Product Hunt topics and categories

The 100 most-followed Product Hunt topics with its followers, launches and followers per launch, next to how launches in that category actually ranked. Use it to pick the topics for your launch.

100 topics

Topic	Followers	Launches	Per launch	Median rank
Productivity 32% top 5 · 1831 ranked launches in sample	663K	169K	3.9	#9
Tech	635K	170K	3.7	–
Developer Tools 29% top 5 · 489 ranked launches in sample	521K	88K	5.9	#9
Artificial Intelligence 34% top 5 · 475 ranked launches in sample	481K	129K	3.7	#8
Marketing 43% top 5 · 251 ranked launches in sample	470K	85K	5.5	#7
User Experience 24% top 5 · 101 ranked launches in sample	369K	34K	10.8	#10
Design Tools 34% top 5 · 598 ranked launches in sample	263K	46K	5.8	#9
Internet of Things	227K	9K	24.4	–
Wearables	183K	5K	35.8	–
Analytics 28% top 5 · 174 ranked launches in sample	174K	17K	10.0	#9
Home	170K	11K	15.7	–
Growth Hacking	151K	6K	23.3	–
Photography	143K	14K	10.6	–
Web App 40% top 5 · 55 ranked launches in sample	124K	38K	3.2	#8
Books	123K	13K	9.5	–
Bots	111K	4K	26.7	–
iOS 25% top 5 · 240 ranked launches in sample	111K	40K	2.8	#11
Mac 15% top 5 · 338 ranked launches in sample	104K	10K	10.0	#14
Games	99K	29K	3.4	–
API 31% top 5 · 336 ranked launches in sample	99K	12K	8.0	#9
Social Media 38% top 5 · 122 ranked launches in sample	89K	26K	3.4	#8
Task Management 18% top 5 · 61 ranked launches in sample	84K	12K	7.2	#12
Health & Fitness 21% top 5 · 183 ranked launches in sample	83K	32K	2.6	#11
Education 31% top 5 · 120 ranked launches in sample	79K	36K	2.2	#8
Slack	72K	892	80.9	–
Prototyping	72K	2K	41.6	–
Product Hunt	70K	3K	27.7	–
Open Source 30% top 5 · 598 ranked launches in sample	69K	17K	4.0	#9
Writing 28% top 5 · 78 ranked launches in sample	59K	13K	4.6	#9
Android 29% top 5 · 265 ranked launches in sample	58K	50K	1.2	#10
Music 22% top 5 · 113 ranked launches in sample	54K	11K	4.8	#11
Chrome Extensions 24% top 5 · 315 ranked launches in sample	53K	16K	3.3	#11
Messaging 29% top 5 · 83 ranked launches in sample	52K	14K	3.6	#10
Social Network	50K	6K	8.2	–
Venture Capital	50K	2K	22.2	–
Fintech 30% top 5 · 148 ranked launches in sample	48K	21K	2.3	#9
Virtual Reality	46K	2K	25.7	–
SaaS 29% top 5 · 276 ranked launches in sample	45K	59K	0.8	#10
Augmented Reality	45K	2K	20.7	–
Touch Bar Apps	45K	285	156.3	–

Followers and launches: Product Hunt API, refreshed daily. Median rank: PHBench, 9,304 featured launches, Jan 2025 to Jul 2026, by first listed topic, categories with 30+ launches.

How to use it

Search for the topics that fit your product.
Sort by followers for reach, by followers per launch for less crowded topics, or by median rank for the categories that rank best.
Pick topics your buyers follow, then check the best day to launch for your category.

Questions

What are the most popular Product Hunt topics?

Productivity is the most-followed Product Hunt topic, with 663,196 followers and 168,879 launches. Sort the table by "Most followers" to see the rest.

Which Product Hunt category ranks best?

In our Jan 2025 to Jul 2026 sample, Hiring launches had the best median daily rank, #7, and 39% made the top 5. Sort by "Best median rank" for the full list. Rank is by each launch's first listed topic.

How many topics should I pick for my launch?

Product Hunt lets you add several topics. Pick the ones your buyers actually follow: a large topic brings more viewers, while "followers per launch" shows how much audience each launch in that topic competes for.

What does "followers per launch" mean?

The topic's followers divided by the number of launches ever posted in it. A higher number means a bigger audience relative to how crowded the topic is.

How fresh is this data?

Followers and launch counts come from the Product Hunt API and refresh daily. Median rank and top 5 rate come from 9,304 featured launches, Jan 2025 to Jul 2026.